A Seller’s Auction Guide
An auction can be an important step for individuals looking to sell their property. Simonson Real Estate & Auction Service, LLC, based in Cashton, WI, offers guidance in this article to help you through the process. Our overview covers some of what to expect before, during, and after the auction. We address topics such as property valuation, legal requirements, and next steps, aiming to help you understand the process and make informed decisions.
If you need the services of a trusted expert, call us today at 608-654-5162.
Auction Process Explained
Pre-Auction Preparations
Understanding Your Property’s Potential: Valuations & Market Analysis
Understanding a property’s market value is an important part of preparing for an auction. A detailed valuation and market analysis help determine an appropriate reserve price and support effective marketing plans. These assessments consider factors like the property’s size, location, condition, and current market trends. Licensed appraisers usually conduct the valuation to ensure it meets professional standards and reflects the latest market conditions.
A market analysis helps identify trends by looking at similar properties that have recently sold in the area. It includes information such as sale prices, terms of sale, and activity from competing listings. This provides a clearer view of what buyers might expect and how interested they may be in the auction.
Preparing Your Property: Presentation & Repairs
The way a property is presented can influence how buyers perceive its value. Small improvements — such as painting, repairing damage, updating fixtures, and improving landscaping — can enhance curb appeal. Inside, cleaning, removing clutter, and staging rooms can help highlight the property’s features. These steps make the property more attractive to potential buyers and may lead to stronger interest during the auction.
Marketing Your Auction
Photography & Detailed Descriptions
Many buyers first see a property online, so it’s important to create a strong listing. High-quality photos taken by a professional can highlight the property’s key features. Using the right angles, lighting, and staging can help show the space clearly and make it more attractive to potential buyers.
In addition to photos, a detailed property description helps provide important context. It should include information such as room sizes, special features, recent upgrades, and other key selling points. Describing nearby amenities like schools, parks, and transportation can also help buyers understand the area and imagine themselves living or investing there.
Reaching the Right Audience: Targeted Marketing
Targeted marketing helps attract interested buyers to an auction. This involves identifying the types of people most likely to be interested in the property and creating messages that appeal to them. Using a mix of channels—such as websites, social media, email, and print advertising — can help reach a wider audience and improve the chances of a successful auction.
Social media advertising is useful because it can reach a wide audience and target specific groups based on location, interests, and behaviors. Email campaigns are also helpful for staying in touch with people who have shown interest in similar auctions. Traditional methods—like mailing brochures or placing flyers in local cafes and real estate offices — are still valuable, especially for reaching people in the local area who may not use online platforms as often.
On the Day of the Auction
Walkthroughs & Organizing Documents
On auction day, final preparations help ensure everything runs smoothly. A complete walkthrough of the property can confirm that it looks as planned. It’s important to remove any clutter and take care of small cosmetic details, as a clean and well-presented space can leave a strong impression on potential buyers.
Make sure all necessary documents are organized and ready. This includes the title deed, conditions of sale, and any required disclosure statements. Having these documents available helps build trust with buyers and makes the ownership transfer process smoother after the auction.
Bidding Process & Role of Auctioneer
At the start of the auction, the auctioneer leads the event and manages the bidding process. Their responsibilities include starting the auction, keeping bidders engaged, and making sure all bidding follows legal and ethical rules. The auctioneer also highlights the property’s features and potential to help generate interest and encourage competitive offers.
During the auction, bidding involves a series of offers and counteroffers. The auctioneer plays a key role by clearly announcing bids and raising the price in set increments as participants show interest, either verbally or with hand signals. If bidding slows down, the auctioneer may use vendor bids — legal and clearly announced offers made on behalf of the seller — to help keep things moving. Once the highest bid meets or exceeds the reserve price, the auction ends with the fall of the hammer, marking the start of the sale process to the winning bidder.
Post-Auction Considerations
Successful Sales & Next Steps
Once a property is sold at auction, the sale usually moves quickly into the closing phase. The winning bidder must sign the sales contract and pay a deposit, which is usually a percentage of the final sale price. This shows their commitment and secures the deal. The closing process includes legal steps like title searches, inspections, and resolving any outstanding liens. The escrow period typically lasts 30 to 45 days, giving time to complete all required paperwork and conditions.
When the Reserve Isn’t Met
If the property does not reach the reserve price at auction, the seller has a few options. They can choose to try another auction later or list the property through a real estate agent. The best approach depends on the current market and how quickly the seller needs to sell. If re-auctioning, it may help to adjust expectations or lower the reserve price to attract more interest. By reviewing the results and planning carefully, sellers can improve their chances of success in future auctions or other sale methods.
Choosing Simonson Real Estate & Auction Service
Simonson Real Estate & Auction Service, LLC offers experienced and reliable support for property sales. Our strategies are tailored to fit each seller’s specific needs, with a focus on achieving strong results and a smooth process. With years of industry knowledge, we work to help clients reach their goals efficiently and confidently. If you have a property in Cashton, WI, or the surrounding area, and are looking for a trusted auction partner, call us at 608-654-5162. We’re here to help.
